Showing posts with label Genuine Supply Source. Show all posts
Showing posts with label Genuine Supply Source. Show all posts

Friday, October 02, 2015

Basics Show a "Down-Home" Hit

By John Fullerton
 
Basics Office Products held it's annual show last weekend in St. John's, Newfoundland and the consensus opinion from attendees was that it was a big success.
 
 
It really was a great atmosphere. Basics and our Newfoundland hosts, Dicks & Company, went to great lengths to ensure that the show was a success. The show itself was super busy from start to finish - the busiest show in recent memory as the dealers really took the time to get out to the show and visit the vendors. For myself, I can't ever remember being so busy at a Basics Trade show. I had 3 booths at the show, Vision Global Media, Genuine Supply Source and American Tombow.
 
 
...with Marnie Stone at the Tombow booth.
 
 
 
Shane Murtagh and Tracey Turnbull-Avey talking Ink & Toner at the Genuine Supply Source booth.
 
 
Exhibiting LED Desklamps at the Vision Global Media Booth
 The highlight of the show was the banquet that followed the show where we learned about the history of Newfoundland and then were entertained by Shaun Majumder of CBC's "This Hour has 22 Minutes". Shaun was in a word - HILARIOUS!!!! He had us rolling in the aisles with his tales of growing up in Newfoundland.

Dave Read of "Dick's & Co." and John Fullerton of "Fullerton Sales & Marketing" flank Shaun Majumder of "This Hour has 22 Minutes".
Congratulations Basics Office Products on a great event.

Friday, May 15, 2015

How does a Laser Printer work?

I came across these informative videos on how a laser printer works. It really breaks it down for the user and the seller of printers and consummable supplies. Thought I would share them with you:

Here is how the black monochrome laser printer works:


Here is how a colour laser printer works:



These are good training videos to share with your sales staff so that they having a working knowledge of how these products  - actually work.

And what should you recommend to your customer? A Laser or an Inkjet printer? Here is a 2 minute "Coles Notes" version of the pro's and con's of both.



For more information on supplies for laser or inkjet printers, go to: http://www.genuinesupply.ca/home.php


Friday, May 01, 2015

The Next Big Thing in Ink & Toner

There's a revolution brewing in the world of inkjets and it's all about speed.

 HP has begun introducing its next generation of colour inkjet printers and they have the feel of a colour laser. In fact if put side-by-side, you would have a hard time discerning which printer is a laser and which one is the inkjet.

The HP Officejet Pro X range of single and multi-function devices are an affordable and compact inkjet. They print at speeds that rival colour lasers. According to HP even when printing at the lower ‘General Office’ quality level, it can reach a speed of 70 pages per minute (ppm).

In a tradtional inkjet, the page must be stepped through the printer, a little bit at a time while small heads traverse it, spraying ink onto the page. HP’s new range of printers use stationary heads which cover the width of the page, coating the page with ink as it moves without pausing underneath. This is similar to "Memjet’s" revolutionary waterfall heads. Take a look at what a Memjet printer can do - it's ground breaking technology and far ahead of what we think of as an inkjet printer.

 


HP has employed its own in-house technology to produce fast, high speed, colour inkjet printers and they are doing so at a price that is affordable to the consumer. HP is aiming to bring to the market an affordable inkjet printer that is high speed and can compete toe-to-toe with the colour Laser competition. These printers have fewer moving parts than an equivalent laser and they are lighter - plus they are comparable in size to a medium size laser printer. They generate little heat and need little ventilation. The printers themselves are controlled by a smartphone-sized colour touchscreen display with a few touch-sensitive buttons, making it easy to use.


For those of us interested in the "supply" end of this business, I have good news for you. Genuine Supply Source has begun carrying some cartridges for these printers - thereby providing the dealer and the consumer an alternative consumable  source for these new-age printers. Currently GSS is stocking Fuzion high speed ink cartridges for the HP970XL and the HP980, with more to come.

So keep an eye out for these printers in the marketplace and as always, provide your customers with alternative, cost-effective supplies from Genuine Supply Source.


 
 

 

 

Friday, November 21, 2014

Thinking about Expanding your assortment.......how about Booze?

I came across an article a few weeks back regarding a New Zealand OP dealer's efforts to expand their product offering and found it very amusing. There has been lots of talk about dealers in our business expanding into non-traditional areas.......maybe they should consider this?

From the New Zealand Herald

An office supplies company's request to deliver beer and spirits to customers has been rejected.



Auckland's "Gem Office Products Depot" wanted to deliver alcohol alongside fruit juice, stationery and cleaning supplies to office workers.

Under the Sale of Liquor Act, local licensing authorities can grant off-licences if they think alcohol sales are an "appropriate complement" to other goods a business sells.

Neither police nor the Medical Officer of Health opposed Gem's application, but Auckland's district licensing inspector Stephen Galvin claimed booze was not an appropriate complement to other goods Gem sold, which were overwhelmingly office supplies.

Gem disagreed, saying it was developing its business into a "one-stop shop" for customers.

Gem said it was reasonable to expect some offices to order drinks, including alcoholic ones, when ordering stationery and office supplies.

Judge John Hole disagreed with the company.

"In this case, the sale of alcohol has nothing to do with the kind of goods sold by the applicant. Non-alcoholic drinks constitute a very small part of the overall business of the applicant."

Judge Hole also pointed out other firms had made similar bids, and failed.

One earlier case involved an application from an Ashburton company Combined Rural Traders Society, which wanted to sell beer, wine and spirits from its site as well as a range of rural merchandise. The High Court turned that request down.

Hey, what with the dealer community trying to expand their assortments from A to Z as a total solution for everything - maybe we here in Canada should try this? Think the beer companies need an agent to put this together?

Friday, November 07, 2014

Web Marketing – Opportunity or Oxymoron

By: Norm MacLeod

If there was a movie about Web marketing it would probably be called A Shot In the Dark and the same words Inspector Clouseau used to sum up the original movie, “I believe everything, I believe nothing,” would also aptly apply.
 In the Office Products world, web marketing used to mean a number of boxed ads for randomly selected products spread around the landing page. These ads were funded by vendors usually out of the same pot that pays for flyers and catalogues. And was there a return on this investment?
You can choose either:
A) YES - 102,816 impressions over the month the ad appeared
B) NO - 14 clicks and possibly 3 sales actually attributable to the ad.  
 
Of course web marketing has evolved since then. Now we have stalker ads and search based personalized ads that are at least somewhat relevant to the customer. What’s that you say, you don’t really care that a Staples ad appears on Kijiji after you’ve been to their site and didn’t find either the item or price you were looking for? Rather than copying current fashionable ways of spending web dollars, perhaps our industry needs to concentrate more on finding marketing tools that genuinely benefit our particular breed of web customer.

For better or worse, our industry’s products really aren’t that emotionally important to our customers and ads for them will never be of much interest to anyone other than someone with that exact burning need the moment the ad is seen. So does that mean web marketing is a waste of money?

Based on the fact that the telemarketing industry still exists by trying to sell duct cleaning to everyone in the world with a land based phone, the shotgun approach must deliver some small percentage of success. But is there a way to turn web marketing funds into a higher percentage form of campaign, preferably one that is not annoying or intrusive to the customer? I believe the answer is a resounding YES.

The most effective use of Web marketing funds is to help the customer find what they are looking for even if they aren’t quite sure what that exactly is. Why is this the most effective spend? Because the decision about what to buy has not been made yet. People searching specifically, knowing what they want or shopping from a contract/favourites list, can’t be easily influenced. The decision making is already done. 
Imagine yourself as a customer shopping for an item. You know roughly what you want, be it a pen or a USB drive or a binder but you aren’t sure about brand or feature set. You enter the general item name into the search field and a scroll down of choices appears. At this point, it can either be eenie-meenie pick one at random or if some web marketing dollars have been allocated, specific products can be made more appealing.

For example, one of the items in the list could have a 30% off sale sign, or a $10 off coupon or a banner saying Customer Top Choice or ECO Choice. Another very simple and cheap approach is to make the item photo of the most profitable product more attractive than the ones around it, either bigger or with a more colourful background. A useful attention getter is a click for video demo icon or detailed fact sheet. The key at this point is to help the customer make a buying decision (even if it is on a paid for basis). At the very least, the search sequence should be based on some internal rationale, whether that is coop funding driven or dealer profitability driven.

So how do the big 3 industry web sites stack up? Totally at random, I selected the category of Retractable gel pens for a search, and here’s what I found on October 16th, 11:30AM:

None of the sites attempted any direct marketing once the scroll down appeared, one site actually had no discernible sequence logic at all and included products that weren’t even in the selected category (a refill is NOT a pen). The other 2 sites had returns that were likely based on sales ranking as well as a directive to place private brand high in the list.

You would think that at least a boxed ad could appear relevant to the product group selected since all 3 of these sites run timed promotions which would usually have some product on sale in the selected category. It’s already on sale, how about letting the web customer know it up front rather than having to specifically sort by On Sale. How many vendors have tried to influence the sequence of the product scroll down, realizing that most customers aren’t going to get past about #10? How many vendors have demanded that when they coop for a promotion, the save amount be highlighted on the web search? How many vendors have proposed an aggressive cross sell campaign to dealers funding a switch over special offer if their product is not the first selected? How many vendors pay to ensure their collateral materials are used properly on the web site?

All of these web marketing tactics are well within the capabilities of the industry web sites. Dealers need to allocate more resources to their web activities, moving away from things like catalogues and flyers, to make them happen and if the dealers aren’t going to do it on their own, the vendors need to drive the process and ensure their marketing dollars are spent effectively. Otherwise, start buying shares in Amazon.
 

Friday, October 24, 2014

October: Office Product Trade Show Season

Well if the leaves are turning colour it must be time for our industries annual trade shows. Those on the Vendor side of the business have attended two over the last two weekends - in both Toronto and Montreal.

Last weekend, the Basics group brought their dealers in from across the country to meet and greet at the Toronto Congress centre. A festive, around the world theme highlighted the annual show which was well attended. It was a busy Friday afternoon and early evening - and this reporter barely had time for a drink of water. It's always a good show if you are busy!!!! (Bad show if you spend your time talking with the other vendors).

Marnie Stone, of Stones Office Plus at the colourful Vision Global Media Booth.
I was there with my 3 vendors, American Tombow, Genuine Supply Source and Vision Global Media. We were super busy meeting with dealers from the Basics, Office Plus and Office Pro dealer groups. On a bright note - Vision was awarded with a Vendor of the Year Award in the category of "Best Service" by a small vendor. So we were really happy about that.  Thanks Basics, CIS and Guild dealers.
 
It's always great to renew old friendships and meet new friends at the annual show. We look forward to attending the show next year which will be held in..........Newfoundland!!!! That should really be something. I have been out to St. John's several times over my career and have always had a lot of fun. The people are very welcoming. I am sure the setting will make for a memorable event.

Sarah Fullerton of Fullerton Sales and Katie Huffman of Tombow,
at the Basics Office Products annual trade show.


The following weekend I ventured east, up the 401, for the annual celebration of the Quebec Office Product Industry - the AQIF show, which was held at Place Bonaventure in Montreal. A large turn-out of Quebec dealers and large enduser office product buyers attended this year's show that culminated with a Friday night masked ball. They always know how to "live life" in Montreal which is why it is always a popular stop on the annual trade show tour.  I never get tired of going to Montreal or working a show there.


I attended the show with Genuine Supply Source. GSS had a busy booth at AQIF as they presented their imaging supply products, including their popular "Fusion" Laser toner cartridges to the attendees. The show was solidly attended by dealers large and small, along with a numerous array of sales people from the larger Office Supply organizations. Plus the AQIF show attracted several large consumers. The GSS booth was busy as we met with many current customers and potential new customers.

John Brohman, Chantal Lussier and Dave MacMillan of Genuine Supply Source

I always look forward to the trade show season, they are great forums for meeting both long-standing customers and potential new accounts. Plus, - so long as you are busy, they are a lot of fun.



Friday, October 17, 2014

Birth of the paperclip......and other Popular Office Supplies

 In doing some research for this blog, I came across some pretty interesting information on some of this industries most popular products. Thought I would share them with you.
 
Paperclip

Where did the paperclip come from? Legend says that it was invented by a Norwegian patent clerk Johann Vaaler in 1899. His patent seems to have been for a clip made from "a spring material, such as a piece of wire, that is bent to a rectangular, triangular or otherwise shaped hoop, the end parts of which wire piece form members or tongues lying side by side in contrary directions". But there was nothing particularly special about his design - other similar designs had already been patented years earlier. Vaaler's title as the supposed father of the paperclip was given to him posthumously. And as the story grew, it accidentally managed to turn him into a folk hero of sorts in Norway. Long after Vaaler's death his countrymen created a national myth based on the false assumption that the paper clip was invented by an unrecognised Norwegian genius. Norwegian dictionaries since the 1950s have mentioned Vaaler as the inventor of the paper clip, and that myth later found its way into international dictionaries and much of the international literature on paper clips.
During the years of Nazi occupation, the paperclip was worn as a symbol of resistance in Norway. This was nothing to do with Vaaler being Norwegian but it was meant as a subtle sign - the binding action of the paperclip acting as a reminder that the Norwegian people were united together against the occupying forces ("we are bound together"). In the years following the war, the belief that Vaaler had invented the clip slowly began to spread. The story started appearing in Norwegian encyclopaedias and soon merged with stories of the resistance to elevate the paperclip into something approaching a national symbol. In 1989, the BI Business School in Norway erected a 7m-tall paperclip in Vaaler's honour. However, the statue is not actually of the same design Vaaler patented.
According to the Early Office Museum, the first patent for a bent wire paper clip was awarded in the United States to Samuel B. Fay, in 1867. This clip was originally intended primarily for attaching tickets to fabric, although the patent recognized that it could be used to attach papers together. Fay received U.S. patent 64,088 on April 23, 1867. Although functional and practical, Fay's design along with the 50 other designs patented prior to 1899 are not considered reminiscent of the modern paperclip design known today

 
The most common type of wire paper clip still in use, the Gem paper clip, was never patented, but it was most likely in production in Britain in the early 1870s by "The Gem Manufacturing Company". The earliest documentation of its existence is an 1894 advertisement for "Gem Paper Clips". In 1904 Cushman & Denison registered a trade mark for the "Gem" name in connection with paper clips. The announcement stated that it had been used since March 1, 1892, which may have been the time of its introduction in the United States.[5] Paper clips are still sometimes called "Gem clips", and in Swedish the word for any paper clip is "gem". There are many types of paperclip, the most common being known as the Gem. Even in paperless offices, the paperclip lives on in the form of skeuomorphic design - attachments are added to emails using a paperclip icon.

Pink Pearl Eraser

The Pink Pearl eraser is instantly recognisable. It was designed as part of Eberhard Faber's range of Pearl pencils. A simple pink rhomboid, its distinctive colouring and soft texture were a result of the volcanic pumice mixed with the rubber and factice during the manufacturing process. Erasers are made from either natural or synthetic rubber, but the rubber itself is just used as a binding agent and typically only makes up around 10 to 20% of the eraser as a whole. Other ingredients are added, including a mixture of vegetable oil and sulphur known as factice. It is this factice which acts as the real erasing material. The eraser was launched in 1916, just as compulsory education laws were being introduced across the US.
Its low price and reliable quality meant it became a common feature in classrooms across the US. In 1967, the eraser was celebrated by the artist Vija Celmins, who produced a series of painstakingly crafted Pink Pearl sculptures from balsa wood, shaped and painted to look just like the real thing. Ten years later, Avon paid tribute to the Pink Pearl in its own unique way, producing a Pink Pearl nail brush ("Ten busy fingers after school, play and homework need a scrub-away brush to erase undernail dirt!"). The familiar bevel shape and colour of the Pink Pearl are still recognisable today in the version sold by Papermate, and the "eraser" icon in Photoshop (both in shape and colour) is clearly modelled on a Pink Pearl-type eraser. On Etsy today, crafters sell Pink Pearl magnets, Pink Pearl badges and modified Pink Pearl erasers with USB memory sticks embedded in them.

Glue Stick

In 1967, Dr. Wolfgang Dierichs, a researcher working at German manufacturing company Henkel, went on a business trip. He checked in and boarded the plane. He took his seat, fastened his seatbelt and got ready for take-off. By the time the plane landed, Dierichs had an idea that would go on to revolutionise the world (of glue). At some point during the flight, he saw something that inspired him. It was a woman carefully applying her lipstick, and as Dierichs watched her, he began to think that the lipstick form could have a different application.
 
 You could take that design, a thin twistable tube, and fill it with a stick of solid glue. It would be clean and convenient. You'd just remove the lid and apply as much as you needed. No pots, no brushes, just a stick of glue.  
The company launched the Pritt Stick in 1969. Within two years, the twist-up ease of the "Pritt Stick" was available in 38 countries around the world and today it is sold in more than 120 countries worldwide. Around 130 million Pritt Sticks are produced every year and more than 2.5 billion have been sold since the product was launched. 

Sticky Notes

In 1968, a scientist at 3M, Dr. Spencer Silver, was attempting to develop a super-strong adhesive. To work effectively, these adhesives needed to be sticky enough to stick to the surfaces being joined together, but also needed to be easy to peel apart. Working on one formula, Silver changed the amount of one of the chemicals and accidentally created a very weak but reliable adhesive. Accidentally creating a "low-tack", reusable, pressure sensitive adhesive. 
At first glance, it seemed useless, but he wondered if it could have some kind of application somewhere. For five years, Silver promoted his "solution without a problem" within 3M both informally and through seminars but failed to gain acceptance. He showed it to his colleagues, and even held seminars to explain its unusual properties. Initially, he thought the adhesive could be sold in an aerosol form - to be sprayed on the back of a sheet of paper or poster to create a temporary display. Alternatively, he wondered if it would be possible to create large notice boards coated in the material, to which memos or notes could be temporarily attached.

In 1974 a colleague who had attended one of his seminars, Art Fry, came up with the idea of using the adhesive to anchor his bookmark in his hymnbook. Fry worked in the company's Tape Division and part of his role involved developing new product ideas. In his spare time, Fry was a member of his local choir, and a couple of evenings after hearing Silver describing his discovery, Fry found himself becoming frustrated during hymn practice. The pieces of paper he used to mark the pages in his hymn book kept falling out. He realised this low-tack adhesive could be used to hold the bookmarks in place. He showed his bookmark to his colleagues but they weren't particularly impressed. One day, Fry was in his office preparing a report. He wanted to write a brief note for his supervisor so took one of his bookmarks and jotted down a few words on it and stuck it on the front of the report. His supervisor took another of Fry's bookmarks and stuck it next to a paragraph that needed correcting, adding a few comments of his own. Seeing this, Fry had a "eureka, head-flapping moment" and the sticky note was born.

The original notes' yellow color was chosen by accident, as the lab next-door to the Post-it team had only yellow scrap paper to use. 3M launched the product as "Press 'n Peel" in stores in four cities in 1977, but results were disappointing. A year later 3M instead issued free samples directly to consumers in selected markets with 94 percent of those who tried them indicating they would buy the product. In 1980, the "Press 'n Peel" was re-introduced in US stores as "Post-It Notes and they were soon a big hit.
Thumb Tacks, Push Pins and Drawing Pins

A thumb tack (North American English) or push pin is a short nail or pin used to fasten items to a wall or board for display and intended to be inserted by hand, generally without the assistance of tools. A variety of names are used to refer to different designs intended for various purpose. As its name suggests, the "drawing pin" was originally used by draughtsmen to hold down the drawings they were working on. These pins would have had different shapes and designs, having evolved from simple straight pins. As with the development of the paperclip, there is some debate over who exactly invented the drawing pin as we know it today. Some claim the pin was invented by a German clockmaker named Johann Kirsten sometime between 1902 and 1903 in Lychen. One theory is that prior to this, Kirsten used a simple straight pin to hold down his drawings as he worked.  [
Realising that a pin featuring a large, flattish head would be kinder on the thumb, he beat out a small brass disc and punched a nail through it. However, it wasn't Kirsten who benefited from his design. While Kirsten was able to sell a small amount of the pins to other local craftsmen, he still found himself short of cash and was forced to sell the design to factory owner Arthur Lindstedt. With a few changes, the pin made Lindstedt a fortune, with each worker at the Lindstedt factory producing thousands of pins each day for export all over Europe.


In the US, Edwin Moore invented the "push-pin" in 1900 and founded the Moore Push-Pin Company. Moore described the push-pin as a pin with a handle.

 

 

Friday, September 26, 2014

Is this the end of work as we know it?


 
  

A thought-provoking new white paper, ‘The Future of Work’, suggests it could be. Commissioned by Esselte Corporation to mark its 100-year anniversary, the paper looks at the current and future world of work highlighting the key changes both employees and companies are going to have to adapt to. 


Authors, Richard Watson and Andrew Crosthwaite of Futures House Europe, examine some of the key factors driving changes in the way we work and our management cultures and why these effects are accelerating.
 
“As a result of the internet, new technologies, the huge increase in mobile or home working, part-time jobs and today’s ‘always on’, 24/7 culture, we found that most people now spend more time working than sleeping. In fact by 2015 around 40% of the total workforce will be mobile. The reason for this is that work is no longer where the office is but for mobile workers it is wherever they are - be that their car, home, coffee shop, the airport, customer site or even on holiday. This is just one area our report identifies as having a massive impact on the way we work;” explains Richard Watson.


 Other factors covered in the paper include: 

  • Ageing workforces: By 2050 over 65’s will represent around 50% of the working population in Europe. Countries will have to let (or make) people work longer, incentivise birth rates, relax immigration policies and/or increase productivity to meet demand for workers.  
  • Increase in part timers – in Europe part time jobs now account for 20-25% of jobs – as a result of ageing workers, women in workforce and cost cutting by companies to have a proportion of workers on shorter contracts.
  • Millennials and Gen Y: More tech-savvy than any other generation but their values, ambitions and approach to work is very different to their predecessors. By 2020, companies will have to be multi-generational, multi cultural and able adapt to people wanting to stay employed/have gaps and/or extend their careers indefinitely. 
  • The generation gap: Millennials think senior management do not relate to them and use autocratic command and control structures. They want to work in collaborative, teamwork based management groups for companies doing something they believe in. Different generations need to work closer and respect each other’s talents. 
  • Gender: The huge economic impact of getting more women in the workforce especially at senior levels. Eliminating the gap between male and female employment would boost GDP by 9% in US, 13% in Eurozone and 16% in Japan (Goldman Sachs). Fortune 500 companies with three or more women directors outperform those with none by a 46% margin in return on investment. 
  • Mobile working: By 2015 new technologies mean 1.3 billion (or 40%) of the total working population will be mobile. Today mobile workers carry around 3.5 mobile devices but going forward this may reduce to one as The Cloud becomes a storage system and a virtual hub for all the company’s’ mobile semi-structured workforce. Mobile workers tend to multi-task and work more hours. A quarter say they work 15-20 hours extra a week because technology enables (or forces) them to do so. Also as the margins between work and personal life blur about 35% of people also work at weekends - usually without any payment potentially creating stress and burn-out. 
  • Security of Information: Organisations of the future will be more fluid with fewer full- time employees. Talent will be imported as needed and resource coordinators will put together best teams for particular projects from inside and outside the organisation blending them and their equipment together. All will have their own devices (BYOD) and potentially work remotely creating huge security and data storage/retrieval challenges. 
  • Where will new talent for workforce come from? Talent scarcities worldwide mean that by 2030 the USA will need to add over 25 million workers to its talent base to sustain economic growth and Western Europe more than 45 million.
  • Employees will see themselves as ‘brands’ whose marketing they have sole control over. The portfolio career as envisaged by Charles Handy will be the norm.


 
 

The overall conclusions of the report suggest that the traditional office is dying and will only remain relevant where security concerns or face to face presence is paramount. Similarly the future structure of work is going to have to change to make access to information and its retrieval, much simpler and faster. We will all become mobile workers and the office will be more of a chameleon hub or meeting place. Often you will just send a hologram in your place to meetings and your office will never be at a permanent address. It will be a full-service ‘pop-up’ appearing as needed in whatever country or city a particular project is required. We will work in collaborative teams with both colleagues and customers and as companies will partner with like minded organisations for strategic mutual benefit.

Friday, September 19, 2014

The Future of Small-Box Retail

On Tuesday, September 16th I attended the COPA breakfast seminar on "The Future of Small Box retail" which was held at the Riviera Parque Convention Centre in Vaughan, Ontario.


The speaker was Hannah Donoghue a senior analyst with RetailNet Group (RNG) where she specializes in retail, channel strategy and strategic planning. She leads RNG’s research and advisory work for the Americas region, RNG’s specialty small box practice area and supports RNG’s Executive Education programs at UCLA Anderson School of Management. She is an industry analyst and strategist for leading retailers and manufacturers such as Target, Coca-Cola, Mars, Hewlett-Packard, P&G, and Northgate Gonzalez Markets.

Hannah Donoghue of RetailNet Group


In a word, she knows retail and provided the attending group with a wealth of knowledge regarding the current state of retail in both the USA and Canadian markets - with a look to the future outlook for retail.

In summary, big box retail is being challenged on two fronts:
  1. by the burgeoning internet market landscape which is seeing "Tech" replace "Real Estate";
  2. by deep discount "Dollar Stores" who will continue to grow that category over the next 5 years;

In order to combat these potential threats, according to RNG, traditional retail have come up with several strategies:
  •  they are closing non-performing large stores;
  • they are shrinking their formats to smaller more intimate footprints in high density urban areas;
  • they are localizing the looks of many of their stores to give a more neighbourhood, community feel for their shopper's experience;
  • they are targeting their merchandise assortments to gain more spend from the peak spending age group of ages 45 to 54;
  • retailers are offering more services, with a greater focus on providing solutions to bring shoppers into their stores;

It's all about gaining a competitive advantage

 

Why is the Dollar store experience so appealing? It's not just pricing.......
  • price and value are obvious keys, especially to a younger, thriftier generation on tighter budgets;
  • a younger audience is also more urban with fewer transportation options - so proximity and convenience play a large role in their success;
  • simplified shopping with limited assortments, so instead of multiple brands offering basically the same thing - you get only 1 or 2 options;
  • the "Treasure Hunt" experience - what will I find today?

There are really only two avenues for future retailers - either move to being a low cost provider or differentiate your business to attract a loyal clientele. Those retailers who are not adapting will find themselves in the "Valley of Death" - the 50% of retail who will not be around in coming years.

However, for big retail there are challenges:
  • there is a cost to shrinking their stores - and they lie in decreased profits;
  • for every Supercentre store - it takes 15 small format express stores to equal the same productivity of a large store;
In our own industry we have seen stores that were traditionally 18 to 24 thousand sq. feet reducing sizes to 5 to 15 thousand feet.

Retail is always in flux and whenever the latest, greatest idea seems to take hold - there is always a better mouse trap right around the corner.

Friday, August 15, 2014

Zen and the Art of Skipping a Stone

Something to ponder - Stone Skipping

Jonathan Creaghan has provided me with a series of articles on leadership, sales and time management. I will be running these articles periodically - so check in for updates.

Today Jonathan has provided us something to ponder, as the end of summer is in sight - Stone Skipping. When I was a young boy of about 10, my Dad took us camping in Michigan and I remember entering a stone skipping contest. He took me down to the beach for it. I came in 3rd. My Dad passed away last January at 83. This article made me think of him and that quiet moment of innocence.



 
Article #2 – Solutions for the Human Side of Business - By: Jonathan Creaghan

There is great satisfaction when a stone skips on forever across the water. One, two, three… ten, eleven…. until all the skips come together, and the stones slides to a stop and sinks.  

From where I stand on the beach the water today is placid and perfect for one of my favorite childhood past times:  Stone Skipping!

Reconnecting with Youthful Joys

I haven’t skipped a stone in a few years, this is a pity. I hope I never truly let go of childhood joys. In my youth the goal of skipping stones was the number of skips per stone, the more skips the better. I of course cannot remember my greatest number. Over 12 maybe, my childhood self would say close to 20 skips, and I believed at the time that strength and speed of the throw along with the proper weight and thickness of the stone were the key.  

Now I am not sure if strength and speed are that important a part of the equation.  The first few stones I skip this morning are based on the muscle memory of childhood. Throw hard and watch the stone fly. But I notice the tension in my arm and let it go. My body relaxes, and I shift my focus onto something different than the goal of the number of skips.  If thrown well, the stone will not hit the water immediately, but soar through the air for a while, until landing gracefully for its first touch. The angle of this touch will dictate how the stone proceeds. Too sharp and the stone will sink too quickly.   

Finding the Perfect Stone

As I continue my walk down the beach, I find what I can only call, stone skippers heaven, hundreds of potential moments of joy. I reach down and grab a stone from the pile, and feel an instant connection with it. It is almost like it has been waiting for this moment. It is mostly smooth with only a few pockmarks, and about as round as it will ever be, the perfect specimen. I bounce it in my hands, letting it settle between my fingers. This stone feels right. 

The One Moment
 
I step down to the waters edge, the waves lapping the beach softly. There is no breeze. The smell of the salt air from the ocean is fresh.

My arm and body swing in one continuous motion, the stone is released from my fingers and finds flight one, two, three….  I stop counting and just watch its progress. Its bounce is steady and fluid, even when it begins its slide, it stays on the surface going and going.  For me the perfect throw. 

 I have no idea how many skips it made, that doesn’t matter any more. The totality of the experience is what counts. The discovery of the perfect stone, the angle of the throw, the beauty that surrounds me, the way the stone softly hits the water, the correct amount of tension in my arm, this is what I have thrown all those stones for this morning….... To find that single moment.
 
How to Skip a Stone.


1.       Choose a smooth flat stone of medium weight. Not too light that it’s at the wishes of the water. Not too heavy that it’s hard to get momentum.


2.       Place the stone between the thumb and index finger.  It should fit comfortably in the curve created between these two fingers. Ensure the angle of the stone is slightly raised at the front.


3.       Stay relaxed and throw the stone in a side arm pitch, letting your body curve down with the angle and swing of your arm.


4.       Step into the throw, and let it go allowing the stone to spin out of your fingers.


5.       One smooth fluid motion with a clear head.  

 
 
Jonathan Creaghan helps clients transform themselves and their workplaces.  He believes that businesses ultimately succeed or fail because of the human factor.  He teaches people to think differently, to see reality with fresh eyes when solving issues that impede them, whether personal or business.  Jonathan provides “Solutions for the Human Side of Business”.  www.jonathancreaghan.com
 
 

Jonathan is the author of several books including Duxter’s Leap! and the Thinking Differently® Leadership series  which includes Thinking Differently® about… Getting More Done.  His books are published around the globe in several languages.

For more information  on  Jonathan Creaghan:

-        www.Jonathancreaghan.com


-        519.472.2562