Showing posts with label Fuzion Toner. Show all posts
Showing posts with label Fuzion Toner. Show all posts

Friday, July 25, 2014

If I use a non-OEM Laser cartridge in my printer - will it void my printer warranty?

Many of us know that remanufactured or compatible toner cartridges are an inexpensive replacement for cartridges used in HP, Brother, Lexmark and Canon printers, but many consumers don't use them because they are afraid they will void their printer warranty. Is using recycled or compatible cartridges illegal or against the law? Will inexpensive printer cartridges cause you to legally lose your printer warranty?



The marketing departments at top printer companies have been trying to scare their customers away from using non-OEM printer cartridges for years. "They don't work," they might say or, "Remanufactured cartridges will break your printer." Why would big companies like this say such things if there weren't a legitimate reason? Well, there is a reason why big printer brands want to discourage you from buying refilled or remanufactured ink and toner cartridges, and it's a pretty obvious one. If you buy ink and toner from generic aftermarket third party manufacturers, you won't need to buy the more expensive printer supplies from the company that made your printer, meaning they lose money and profits.

I started out in this business with Ko-Rec-Type in 1988 and my main focus of business at that time was printer and typewriter ribbons. Every week I would hear from someone that compatible ribbons would damage the equipment. However as the years passed and fewer of these machines were being introduced and the business was transitioning to ink and toner, these issues faded. To the point where the quality of these products were never questioned. Why? Because the OEM manufacturers were no longer interested in the ribbon business and had stopped with their "fear" messages about the quality of non-OEM ribbons. In essence - they had already made their $$$ on the aftermarket supplies. The quality of the ribbon products from KRT were no different than they were in previous years - yet the previous concerns were gone.

Printer companies will definitely try to talk you out of buying remanufactured ink and toner cartridges, but they will never outright tell you that you can't. Buying recycled and compatible cartridges is not illegal. In fact, thanks to the Magnuson Moss Warranty Improvement Act, it's actually against the law in the US for printer brands to void your printer warranty for buying or using compatible printer cartridges. The Magnuson Moss Warranty Improvement Act is an actual US law that protects consumer rights in regards to manufacturer warranties, including desktop inkjet and laserjet printers. (“Magnuson Moss Warranty Improvement Act United States Code Annotated Title 15 Commerce and Trade Chapter 50 Consumer Product Warranties 15 Sections 2302.” ) Here's an excerpt from the law that specifically applies to the use of generic or third party parts in name brand appliances.

“No warrantor of a consumer product may condition his written or implied warranty of such product on the consumer's using, in connection with such product, any article or service (other than article or service provided without charge under the terms of the warranty) which is identified by brand, trade or corporate name.”
 
Using remanufactured or compatible printer toner cartridges is legal and cannot invalidate your printer warranty, no matter what the brand.

 
 
For more information on Ink, Toner and Ribbon products - visit the Genuine Supply Source website at: http://www.genuinesupply.ca/home.php . Feel free to contact me directly if you would like more information.
 

 


Friday, June 27, 2014

Annual COPA Golf Tournament - The Social Event of the Season

Well another June and another just completed Canadian Office Product Association (COPA) Golf tournament. 156 Golfers, representing approximately 50 companies participated at the prestigious Lion Head Golf and Country Club in Brampton, Ontario.

This is always a fun day. A chance to renew long-standing friendships and introduce yourself to new colleagues. I always look forward to this day. While I am not much of a Golfer and play infrequently - this, in my opinion, is the best day of the year for our industry.

My 4-some consisted of Dave MacMillan of Genuine Supply Source, Dan Cookney of Guild Stationers and Kirk Austen of Frid & Russell (L to R). While we were far behind the winning 4-some, Kirk did manage to win the "closest to the pin" competition with a beauty shot that landed about a foot from the hole at #15 on the Masters course.


 
 


My highlight? Well this looks better than the result.........another one for the squirrels.



I have always thought that COPA should consider holding similar tournaments in other parts of Canada -  perhaps Vancouver, Calgary, Montreal and Halifax would be good choices?

If you missed the tourney - you really should consider joining this event for next year. Get in touch with COPA and ask them how you can participate?

Speaking of COPA - is your firm a member? COPA diligently serves our industry with a number of excellent programs that can help save your company money while providing you with valuable industry data and networking opportunities. Here are just a few of the services that they provide:
  • COPA Monthly White Papers: Business Reports on the state of the industry
  • COPA Product Guide: Sourcing Information for dealers and vendors
  • Exclusive Corporate Savings
    • Courier programs
    • Group Health and Dental plans
    • Cell Phone plans
    • LTL Freight programs
    • POS Solutions
    • Human Resource solutions
    • Fleet & Gas cards
    • Conference & Webinar services
    • EDI solutions
    • Health & Safety programs
  • Employee Savings programs
    • Esso Gas card
    • CAA Discounts
    • Hotel and Travel Accommodation programs
  • COPA Awards program - recognizing OP industry leaders
  • COPA Scholarship program - providing industry bursaries for tomorrow's leaders
  • Networking Program
    • COPA Breakfast Speaker program
    • Total Office Trade show
    • Annual Stars Gala & Silent Auction
    • Annual Golf Tournament
Myself? I have always taken advantage of the COPA networking opportunities. They have been a great venue for me to expand my industry knowledge and contact base. I have never left an event without a new idea or a new contact. If you don't participate in these events, you really are letting opportunities pass you by.



For more info on COPA - contact Sam Moncada at smoncada@copa.ca





Friday, June 13, 2014

Time to talk Ink and Toner

Ink and Toner is a business that I have been involved in for over 25 years. There is lots of available information and misinformation regarding this topic. Has been for years - so what do you need to know to run an effective Ink and Toner program?

#1 priority is knowing what your customer needs. Your customer needs a cartridge and they need it now (or probably yesterday). Priority for every dealer is to have a trained staff that can easily figure out what cartridge their customer needs, quickly and efficiently. For a great, easy to use, cross reference resource - go to the Genuine Supply Source webstore and apply today for an access account. GSS will give you login credentials and a password to their user-friendly cartridge search engine:

http://store.genuinesupply.ca/landing.asp?autopage=/Default.asp



The default for most dealers is the OEM - or original equipment cartridge. What could be simpler than just getting the exact same cartridge for the printer that the user is using? Hassle free with a good probability that it will work and that you won't have any problems. Most sales people don't like problems - so they steer their customers in this direction.
Just one problem - are you making any money with this solution? Most dealers are in the business of turning a profit - not just shipping boxes. Have you checked your average GP on your sale of OEM cartridges? What does that look like?

What would your bottom line look like if you could guide your customer in another direction? Say a compatible or remanufactured solution, such as Fuzion brand cartridges from Genuine Supply Source? A product where the price difference is as much as 40% less in price - allowing you to save your customer $$$ but earn you more profits. Dollars to Donuts - I think your bottom line would look a whole lot better is my guess.


 What types of cartridges are available for your customer:



So why don't more dealers go in this direction? Fear and lack of knowledge!

Fear - that somehow they will lose customers if they sell their customer a product that does not work or breaks the customers equipment. Truth is that the success rate on alternative cartridges is very high and the chances of a cartridge damaging a printer is very slim. In my 25 years in the cartridge business, and after tens of millions of dollars in sales - I can count on one hand the number of complaints that I had regarding a cartridge damaging a printer. In most cases, if there is a problem, just replace the cartridge. As for Fuzion cartridges - GSS has a 100% guaranteed customer satisfaction for every cartridge.

Lack of knowledge - many sales people and customer service staff are not properly trained in the cartridge business and thus fall back on the "default" OEM every time. After 25 years, I have a number of strategies that can help you overcome these barriers to increased, profitable cartridge sales.

So what does the market for cartridges look like and who are the major players:


 Worldwide, the imaging supply market is worth $8 billion dollars with the alternative market making up 23% of those sales. What % of your sales are divided between OEM and Alternative brands?

If you are not getting market share on both the OEM and the Alternative cartridge market - then you are leaving $$$ on the table. And after all, we are all in business to turn a profit.

For more information on Genuine Supply Source, Fuzion cartridges and the Ink & Toner market, feel free to contact John Fullerton Sales - I am happy to assist you in implementing an Ink & Toner program that will help you make money - not just ship boxes.