Google is one of the major U.S. corporations researching the power of colour in the working world, in everything from workspaces to marketing and branding.
Google has already found a link between colour and satisfaction with a person's work area, which in turn can boost employee creativity and productivity.


Colour is the silent salesperson and there appears to be a link between emotions and colour. Consumers associate certain services, such as transportation, health care, banks and financial services with a particular colour.

When consumers make an evaluation of a product offering, typically they do this within 90 seconds or less, and more than half of their initial assessment is based on colour alone.

That's why so many companies are researching their colour choices -- at a price tag of thousands of dollars and trademarking the colours consumers have come to associate with their products, - company's such as UPS's Pullman brown, Home Depot's vibrant orange and Tiffany & Co.'s distinct blue.

Coca-Cola's signature red colour dates back more than 100 years, when it was shipped in barrels painted red to differentiate it from beer barrels.



 Home Depot got its original orange colour from deconstructed circus tents used in its early marketing signage -- and it stuck.



Color can excite you, make you feel like you are in a better-designed space and adds to that total feeling of security and comfort. 

Picking the right colour is important.