Friday, May 30, 2014

The importance of participating in Social Media

Humans are social beings - Business is no different. Is your business participating in Social Media? In today's fast paced environment, social media is an essential component of every companies marketing strategy.

Like it or not - the net is now the "go-to" source for product and company information. If you're not playing in this field, you are being left behind. Research shows that 48% of purchasers who used a search engine to search for products, are then using social media as the next step in the buying process in order validate their decision.

Everyone is looking for new prospects and new customers - social media is an excellent place to bring your message to a legion of consumers and a great vehicle to deliver your message to your ultimate customer - the consumer. Is there any better way to get new business than by having consumers ask for your product by name?

Your customers are on various social media sites - what is your company doing to actively participate in the following applications?
  • Facebook
  • Instagram
  • Twitter
  • Pinterest
  • Your own Company Blog
  • Google Plus
  • LinkedIn
  • You Tube
American Tombow, a Japanese manufacturer of Art and Office Supplies including: writing instruments, correction supplies, adhesive runners, glues, drawing pencils, coloured pencils, dual-brush markers and erasers has a comprehensive approach for all of these social media sites.


On "You Tube" alone, Tombow has uploaded 68 videos - most which assist the consumer in completing various Art projects with the use of Tombow supplies. Their channel has garnered over 87,000 views. Check their channel out at:
http://www.youtube.com/user/TombowUSA/featured


 



  You need a business development plan that includes social media marketing - and not just broadcasting a "commercial" message - your company needs to join the conversation by adding value for your prospect. Tombow's videos are instructing and assisting their consumer - and thus adding value to their product line.

All of this activity is creating new consumers for Tombow and building trust. What is your company doing to create consumers for your products or dealership?

For more information on Tombow, "Like" them at: https://www.facebook.com/tombowusa?fref=ts